SMAC Sàrl

SMAC is an independent strategic communications consultancy based in Lausanne, Switzerland, with particular expertise in the energy sector.

I founded SMAC to provide organisations and project teams with senior-level, hands-on communications support, combining strategic thinking with a strong understanding of complex and technical environments. I have worked in energy communications for more than 20 years, including nearly 15 years in the geothermal sector.

My approach is shaped by a dual background in communications and journalism. This allows me to approach projects from different perspectives: understanding the objectives and constraints of an organisation, while also anticipating how a topic will be perceived, questioned and challenged by journalists, stakeholders and the wider public.

SMAC supports clients in defining communication strategies, positioning projects and organisations, developing clear and credible messages, managing media relations, preparing spokespersons, engaging stakeholders and turning complex technical content into communication that is understandable and relevant to its audiences. I also moderate conferences, debates and stakeholder events, particularly in the energy and scientific fields.

A core part of my work is strategic counsel: identifying communication opportunities and risks early, asking the questions that audiences are likely to ask, and helping clients communicate proactively rather than reactively. This is particularly important for infrastructure and energy projects, where technical excellence alone does not guarantee public understanding or trust.

SMAC is deliberately structured as a boutique consultancy. I am its founder and sole employee, which means clients work directly with me throughout their mandate. At the same time, I rely on an extensive network of trusted partners and specialists when a project requires additional expertise or resources. This model combines personal involvement, flexibility and continuity with the ability to bring together the right expertise for each assignment.

Beyond energy, SMAC also works in health and science - fields that share a common communication challenge: making complex issues clear without oversimplifying them, while creating the conditions for informed dialogue and trust.